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The Golf Media Consultation

Smart golf advertisers and marketers build loyalty one customer at a time through a targeted golf media plan. Our golf media consulting services help you through each stage of the advertising and marketing cycle from market research, to building a targeted prospect database and ultimately to developing an effective communication strategy to reach each prospect and/or consumer. We help you find high-value prospects and consumers from millions of golfers that reside in our databases.

Click here to receive your free golf media buying information and quote now!

The Golf Media Strategy

Our proven approach establishes a collaborative, strategic golf advertising and golf marketing partnership with your business. This allows us to understand your customer's buying process as it relates to your current sales process.

  • Survey Strategy
    • Incorporating a survey strategy into your golf media plan allows you to better understand what is important to your target market.
  • Consumer Buying Process Strategy (Understanding the 8-Step Consumer Buying Process)
    • The consumer has a need or want for a golf product or golf service.
    • The consumer begins to research the golf product or golf service they need or want.
    • The consumer begins to gather information on the golf product or golf service they need or want.
    • The consumer begins to compare the information they gathered.
    • The consumer research their top golf product or golf service choices.
    • The consumer makes a decision to buy the selected golf product or golf service.
    • The consumer questions or regrets their decision to buy the selected golf product or golf service.
    • The consumer, over time, become loyal to the golf product or golf service they purchase.
  • Multi-Channel Marketing System Strategy
    • Findability/Internet Real Estate
    • Lead Generation
    • Consistent Communications
    • Database Marketing
    • Media Buying
      • Branding to evoke the demand for your product or service
      • Branding for direct response
    • Multi-Variate Control
    • Outsourcing

Click here to receive your free golf media buying information and quote now!

The Golf Media Plan

Once the developed golf media strategy is defined, we couple this knowledge with our proven building block model. This model allows us to cost effectively plan and develop a Golf Multi-Channel Marketing System that becomes the foundation for your golf advertising and golf marketing success, the return on your golf advertising and golf marketing investment and future customer relationship management.

Golf Multi-Channel Marketing System Strategies:

  • Findability/Internet Real Estate
  • Lead Generation
  • Consistent Communications
  • Database Marketing
  • Media Buying
    • Branding to evoke the demand for your product or service
    • Branding for direct response
  • Multi-Variate Control
  • Outsourcing

Multi-channel integrated golf media solutions are utilized within your Golf Multi-Channel Marketing System.

These solutions are powered by custom golf campaigns and targeted golf lists that provide the ability to test and prove ROI prior to rolling out your golf advertising and golf marketing concept to a much larger audience.

Depending on your golf advertising and golf marketing budget and applicable laws within your state, custom golf marketing campaigns may also include one or all of the following techniques designed to invoke demand within the consumer.

  • Free or discounted golf product samples
  • Free or discounted golf services.
  • Buy one, get one free golf coupons.
  • Bounceback golf coupons.
  • Contests giving away prize packages containing golf products and golf services.

Click here to receive your free golf media buying information and quote now!

The Golf Marketing Plan Implentation Process

Through multi-variate testing, a control is defined. Once a control is established and roll-out commences, a solid back-end golf database is in place to capture golf consumer data that will ultimately allow for your business to consistently communicate in the future.

Click here to receive your free golf media buying information and quote now!

Golf Marketing Database Consistent Communications

The design of your Golf Multi-Channel Marketing System includes the ability to add ideal clients and customers to a back-end golf database in real-time. The feature allows your business to effectively communicate consistently to your golf database during all stages of the golf marketing and golf sales cycles.

The database is designed to support communications such as:

Buying process communications

Buying process communications are based on the theory that you must communicate with a consumer on average seven times before they buy.

Loyalty Communications

Loyalty communications are based on the theory that you must continue to communicate and nurture your current customer base in order to grow your sales and business in the future.

Click here to receive your free golf media buying information and quote now!

The Return On Investment

The bottom line is two end goals when we develop your Golf Multi-Channel Marketing System. These goals are:

  • Increase your return on your golf marketing investment.
  • Provide total customer relationship management.

We believe that golf marketing efforts should always provide a high return on your investment (ROI) and always incorporate a strategic customer relationship management (CRM) plan.

With this belief, also comes the understanding that not all of our golf clients are alike. Therefore, our golf marketing solutions are designed as follows:

  • Solutions are designed from the basic understanding of your overall objectives.
  • All solutions are scaleable based on budget.
  • Solutions include multiple media channels at different frequencies based on budget.
  • Solutions include multiple media channels at different durations based on budget.
  • All solutions incorporate multi-variate or variant testing.
  • Solutions are designed to establishing controls.
  • Solutions are designed to effectively roll-out based on proven success.
  • Solutions support valuable internet real estate for future sales growth and business expansion.
  • Solutions can be customized for different levels of outsourcing to an experience golf marketing firm.

Let the golf marketing specialists at GolfMediaPlanning.com, a division of Crowley Marketing, Inc. (CMI), maximize your marketing budget today!

Click here to receive your free golf media buying information and quote now!